sergio ochoa

Founder | Whiisper | 2015 – Present

Boutique consulting agency focused on providing transformative personal and professional lifestyle design advice using data.

• Work with people to implement strategic lifestyle systems that accelerate the achievement of results by 10x.
• Leverage data, gather insights and design tailored execution strategies that drive people to perform at higher levels.
• Provide psychological training that destroys and replaces limiting mental roadblocks with the motivation to succeed.
• Offer a modern educational curriculum focused on proven execution tactics that bring about maximum impact

Consultant, Business Strategy & Innovation | Mercedes-Benz R&D | 2016

Led marketing and business development strategy focused on implementing scalable processes to increase awareness & demand.

• Doubled awareness of the MB/Via partnership as a premium ride sharing service alternative to public transportation.
• Grew rider user base and app downloads by 39% through creative offline and online marketing campaigns and promotions.
• Protected the brand and increased social audience engagement by 61% using targeted short and long form content.
• Led creative strategy and worked with agencies to create engaging content for every stage of the customer lifecycle.
• Crafted irresistible copy that told a compelling story and motivated target audiences to take a specific action.
• Collected data on executed tactics, analyzed results and used insights to focus on initiatives that provided highest returns.
• Created strategy reporting processes that presented important data in a simple and easy-to-understand visual format.
• Implemented scalable marketing systems that allowed teams to effectively bring projects to completion in less time.
• Served as program manager for all marketing programs ensuring stakeholders were informed on progress and results.    

Consultant, Digital Strategy | Freelance | 2014

Worked with clients to attain business goals by creating, managing and executing on a wide range of digital marketing strategies.

• Analyzed business performance and executed growth strategies to increase demand, revenue and market share.
• Reviewed brand strength and implemented targeted content strategies help clients build their brand more effectively.
• Evaluated communication plans and designed social strategies for more effective engagement with target audiences.
• Improved visitor and customer experiences by analyzing web properties and updating technical and design elements.

Manager, Product and Digital Marketing | NTT | 2013 – 2014

Led high growth strategy for content creation, demand generation, communications, branding and sales enablement for US region. 

• Worked closely with executive leadership team in creating initial marketing strategy and supporting processes for rapid growth 50 person startup business unit.  Shifted department’s focus to high ROI projects and increased productivity by 30%.
• Managed critical revamp (design and infrastructure) of US website with the goal of growing demand via owned, paid and earned channels. Shifted to a user-centered approach which amplified demand gen efforts and increased leads by 18%.
• Implemented sales enablement strategy that helped 25% of sales reps exceed their quotas. Led sales onboarding, training and programs. Conducted product education and worked cross functionally to put together yearly sales kickoff event.
• Overhauled dated content library to bring together consistent branding and design across all channels. Created beautiful, compelling and easy-to-understand content and collateral for various stages of the buying cycle.
• Developed social media initiative that taught employees best practices on becoming brand ambassadors for NTT.
• Partnered with product and marcom to have NTT presented multiple times in Gartner’s Magic Quadrant industry report. 

Consultant, Demand Marketing | VMware | 2012 – 2013

Recruited as an internal consultant to develop, execute, and manage B2B product and digital demand generation programs.   

• Generated 44K+ leads and $40.1M annually by executing highly targeted digital and social marketing campaigns.
• Implemented social media strategy that produced 4% of enterprise-wide leads in 6 months, achieving $860K in revenue.
• Positioned VMware as an industry leader and attracted new customers with trilingual online webcast program (32K attendees yearly) and interactive virtual conference sponsored by top Silicon Valley companies (16K attendees yearly). 
• Worked with product marketing to create customized content for webpages, webcasts, presentations and social collateral.
• Partnered with external agencies to define creative for digital marketing channels (paid, earned and owned) and managed planning, execution and reporting.

Founder and Editor | TeslaShouldHire.me | 2011 – 2012 

Built TeslaShouldHire.me, a site and social media project designed to capture the attention of hiring managers at Tesla Motors. 

• Designed and executed “The Car Whisperer” guerilla marketing campaign which went viral and captured the interests of major media outlets (Autoblog.com and San Jose Mercury News).

Manager, Product & Partner Marketing | Brocade | 2010 – 2011

Led marketing strategy for $51M product portfolio and served as liaison for Brocade and Tier 1 partner on product initiatives. 

• Developed marketing strategies that grew revenue 28% to $10.7M and market share by 16%, for a 114% ROI in 2 years. Aggressively managed and allocated $100K budget on marketing initiatives based on importance.
• Drove successful product launches by streamlining communications between Brocade and Tier 1 partner teams, arming sales with tools to optimize every interaction with customers and integrating digital marketing into product launch plans.
• Led the portfolio pricing strategy and negotiations with partner, made price modifications to maximize profit, margins and market share. Analyzed demand, trends and competitor tactics to determine future strategy direction.
• Significantly improved relationship with Tier 1 partner by launching microsite with customized product content. Created compelling collateral for multiple audiences (sales kits, presentations, whitepapers, datasheets and solutions briefs).
• Honored with 3 excellence awards (Product Launch Excellence, Top OEM SAN Partner and Strategy Execution).

Associate, Technical Marketing | Brocade | 2008 – 2009

Responsible for content management strategy designed to equip US sales and marketing teams with the tools needed to sell.

• Created content-rich intranet repository housing all product related sales, marketing and communications materials.  
• Supported growth strategies by contributing throughout all stages of the product lifecycle, from planning to end of life.
• Leveraged social media to position Brocade as an industry thought leader, build credibility, generate buzz, increase customer engagement and maximize reach of messaging to target audiences.

Intern, Enterprise Marketing | Symantec | 2007

Managed major project aimed at researching the effectiveness of social media as part of the overall enterprise marketing strategy.

• Researched customer experiences from end-to-end and made recommendations for increased customer engagement.
• Managed editorial content calendar and drove high value leads through targeted inbound marketing campaigns.
• Partnered with agencies in creating digital content to supplement integrated marketing campaigns.

Education

San Jose State University – B.S. in Business Administration, MIS concentration.